Our Story

Born from healing. Built with heart. Designed to stand out.

Pawsitively Salty started as more than just a pet accessory business—it was a lifeline during one of the hardest chapters of my life. When I got Tobi, my spunky little Boston Terrier, everything changed. He didn’t just come into my life—he cracked it wide open with joy, mischief, and unconditional love.

Tobi showed up when I needed something real to hold onto, and loving him gave me a reason to create again. I wanted to make him something special—something as bold and full of personality as he is. So I made him a bubblegum bead collar. Then a cheeky little tag. Then another. And just like that, Pawsitively Salty was born.

I’ve always believed our pets are more than just companions—they’re our soulmates, our sidekicks, and sometimes the only ones who truly get us. They show up for us when the world feels too heavy. They don’t care if we’re messy, moody, or still in yesterday’s pajamas. They love us in all our salty, scrappy, beautiful chaos.

So I decided their accessories should reflect that same spirit—unapologetic, loud, colorful, and full of personality. Every collar I string, every tag I stamp, is crafted with intention, humor, and love. It’s my way of saying you matter, your story matters, and your pet deserves to wear something as one-of-a-kind as they are.

This isn’t just about style—it’s about self-expression, healing, and celebrating the wild, weird, wonderful bond we share with our animals.

Thanks for being here. Thanks for seeing us.

— With love, sass, and sparkle
Shawna & Tobi
Founders of Pawsitively Salty